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Pinterest

pinterest.com

B

Adequate

A visual-discovery product with a correspondingly narrow surface: no private media messaging of consequence, and detection applied to everything uploaded. Product protections for minors are stronger than the assessed average.
Domain
pinterest.com
Category
Social
Last review
2026-03-24

Detection & scanning

Whether known and novel abuse material is found at all, and across which surfaces of the product.

B
1.01

Hash matching on publicly posted media

Matching on all uploaded media.

Pass
1.02

Hash matching on private messages and attachments

Messaging media is matched.

Pass
1.03

Classifier detection of previously unseen material

Classifier detection described.

Pass
1.04

Detection applied to live and streamed video

No live surface.

Pass
1.05

Detection of grooming and solicitation in text

Limited messaging surface reduces exposure.

Neutral
1.06

Participation in industry hash-sharing programmes

Participates in hash sharing.

Pass

Reporting & transparency

What the operator tells NCMEC, law enforcement and the public, and whether those disclosures can be checked.

B
2.01

Files CyberTipline reports to NCMEC

Files CyberTipline reports. [1]

Pass
2.02

Publishes child-safety enforcement figures

Transparency report with child-safety breakout.

Pass
2.03

Report quality sufficient for investigation

Not assessed.

Neutral
2.04

Reporting cadence and timeliness

Filed on detection.

Pass

Response & enforcement

What happens after material is found: how fast it comes down, what happens to the account, and whether the decision can be contested.

B
3.01

Time to removal of confirmed material

No latency figure.

Neutral
3.02

Account termination on confirmed violation

Termination on violation.

Pass
3.03

Prevention of re-registration

Controls described.

Neutral
3.04

Preservation of evidence

Preservation on request.

Neutral
3.05

Escalation of imminent-harm cases

Escalation path documented.

Pass

Product & policy posture

The design decisions that determine how much abuse is possible in the first place, before any detection is applied.

B
4.01

Protective defaults for minor accounts

Teen accounts private by default.

Pass
4.02

Restrictions on adult-initiated contact with minors

Adults cannot message unconnected teen accounts.

Pass
4.03

Age assurance at registration

Self-declared age.

Fail
4.04

Recommendation systems assessed for minor-safety harm

Recommendation surfaces partly assessed.

Neutral
4.05

Encryption posture and stated mitigations

Detection remains available server-side.

Pass
4.06

Published child-safety policy with defined enforcement

Policy published.

Pass

Sources

  1. [1]

Know something we don’t?

If we’ve missed a controversy or there’s newer reporting on Pinterest, tell us. If you represent Pinterest, we welcome documentation of safety measures not yet reflected here.

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